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UTM

3 articles

A simple visual showing referral links flowing through a gate into revenue, while bot traffic stays outside.

NoirTrack team in Attribution

How to Track Which Referrals Drive Paying Customers

Learn how to tag referral links, connect visits to revenue, and see which sources actually turn into customers instead of just traffic.

·11 min read

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More on UTM

A newsletter attribution scene with tagged links flowing into a dashboard gate and ending in signup and revenue cards.

NoirTrack team in Analytics

How to Track Which Newsletter Sends Signups and Revenue

Learn how to tag newsletter links, track signups, and attribute revenue to the exact email that drove each visit, conversion, and sale.

·11 min read
A link with colourful tags attached, each tag labelled with a campaign name

NoirTrack team in Marketing

UTM parameters: a simple guide to tagging every link you share

What utm_source, utm_medium and utm_campaign mean, how to name them so your reports stay clean, and examples for social posts, newsletters and ads.

·3 min read

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